Fairway Lighting — Commercial LED Website Design
A custom Squarespace website built for a commercial LED lighting and electrical design company based in Waukesha, Wisconsin — designed to turn facility managers into qualified leads.
Visit Live Website ↗fairwaylighting.com
🎯100% Custom Design
⚡Fast Load Speed
📱Mobile Responsive
🔍SEO Optimized
ABOUT THIS PROJECT
Building a Website That Sells Engineering, Not Just Light Bulbs
Fairway Lighting needed more than a catalog — they needed a website that could speak directly to facility managers and building owners evaluating a full lighting retrofit. As part of our website development services, Reflex designed and built a custom Squarespace site with a clean, industrial visual language, an interactive homepage feature, and a direct path from "just browsing" to "book a consultation."
IndustryCommercial LED Lighting
LocationWaukesha, Wisconsin, USA
PlatformSquarespace
ServiceWebsite Development
How We Built The Website
1
Discover
Researched the commercial lighting buyer journey and audited the client's old site.
2
Design
Designed a clean, industrial layout on Squarespace built around trust.
3
Build
Developed the interactive homepage feature, booking system, and upload portal.
4
Launch
Set up local SEO for Wisconsin lighting search terms, then launched.
Key Features Of This Website
🖼️
Interactive Hero Toggle
A Blueprint ↔ Finished view that lets visitors see raw infrastructure transform into the finished space.
📅
Appointment Scheduling
Built-in booking so clients can schedule a consultation directly from the site.
📁
Drawing Upload Portal
A dedicated page for clients to securely send lighting drawings for review.
🔍
Local SEO Setup
On-page SEO targeting Wisconsin-based commercial lighting search terms.
Squarespace
Custom CSS/JS
Booking System
File Upload Portal
Local SEO
Our Other Services
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