Palermo Body — Shopify Skincare E-Commerce Store
A custom Shopify store built for an earth-derived, heritage-inspired skincare brand — designed to turn first-time visitors into repeat, routine-building customers.
Visit Live Website ↗palermobody.com
🎯100% Custom Design
🛒Shopify E-Commerce
📱Mobile Responsive
🔍SEO Optimized
ABOUT THIS PROJECT
Turning a Skincare Story Into a Shopping Experience
Palermo Body needed a store that felt as warm and personal as the brand's story — botanical skincare rooted in the founder's Sicilian heritage. Reflex built a custom Shopify theme that leads with storytelling before selling: heritage imagery, ingredient callouts, and a "Build Your Routine" bundle tool that lets customers create a personalised set and save 15%. The result is a store that feels handcrafted, not templated.
IndustrySkincare & Beauty
LocationBrooklyn, New York, USA
PlatformShopify
ServiceShopify Website Development
How We Built The Store
1
Discover
Studied the skincare buyer journey and the brand's heritage story before wireframing.
2
Design
Designed a warm, editorial visual system built around imagery and ingredient storytelling.
3
Build
Built the custom Shopify theme, routine-bundle tool, and subscription flow.
4
Launch
Set up product SEO, collections structure, and analytics, then launched.
Key Features Of This Store
🧴
Build-Your-Routine Bundler
Lets customers pick three products and automatically save 15%, increasing average order value.
🔁
Subscribe & Save
Built-in subscription option on best-selling products for repeat, recurring revenue.
⭐
Social Proof Sections
Star-rated review callouts and UGC Instagram feed built directly into the homepage.
📖
Brand Storytelling Blocks
Dedicated heritage and "made by hand" sections that build trust before the sale.
Shopify
Custom Theme Dev
Subscriptions App
Product SEO
Klaviyo Email
Our Other Services
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